Privacy Notice

Hedge Enterprises Inc. dba betU provides users with online sports and skills games, betting, social media and other interactive experiences. This Privacy Notice describes how betU (“our,” “we”) collects, uses, and shares personal information via its website at betu.com (the “Site”), our mobile applications (“Applications” or “Apps”), and other related services, including but not limited to our social networking and online discussion features (collectively, our “Services”).

This Notice does not apply to third parties, including those that may be linked from or support advertising accessible from or through our Services. You should contact third parties directly to learn how they may use your information. This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized data.

Information We Collect

To provide our Services, we may collect data by which you may be personally identified. We may also collect information about the devices and equipment you use to access our Services, including usage data.

We collect this information from a variety of sources, including:

• Directly from you when you provide it to us.
• Information you provide about your friends (or information your friends or contacts provide us about you).
• Automatically as you utilize the Services.
• From third parties, including analytics providers.

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Information we collect directly from you

• When you set up an account to use our Services (“Account”), we may ask you to provide your name, password, email, mailing address, phone number, gender, date of birth, and your Social Security number. We also collect additional data you may choose to provide as part of your Account, such as a personal description or profile picture.
• When you place bets, deposit or withdraw funds on our Services, we will collect all necessary information to complete and display those transactions including, but not limited to, name, email, mailing address, phone number, billing and payments information, paystubs, salary details, betU account balances and records of the transactions you conducted (including betU credits, debits, wins and losses). In addition, we may collect information related to your betting preferences and patterns, and other analytics about your betting activity and interactions with others on the Services.
• If you provide us feedback, request information, participate in surveys, or otherwise contact us through the Services, we may collect your name, email, and records and copies of the contents of the correspondence. This content may include any information you choose to voluntarily provide.
• We provide social networking features, including discussion boards, chat, messaging, the ability to challenge or propose a bet. If you choose to use our social features, we may collect, and other betU users may be able to see, some of your Account information (such as your username and profile picture), information about your participation in contests, wagers and betting
  activity, public interactions with other betU users and other information you choose to publish or display on areas of the Site and Services that include private messaging with other betU users, group chat functions, live chat, and live interactions on active wagers (“User Contributions”). Your User Contributions are posted and transmitted to other betU users and may also be publicly available. You should exercise caution when sharing information with us or others in order to prevent disclosure of harmful or unlawful information. You are solely responsible for the content you choose to post, share, upload or otherwise provide when you use our social media and discussion board features. We cannot control the actions of other users on our social media and discussion board features with whom you may choose to share your User Contributions.
• You may choose to integrate your profiles on other social networking platforms with your betU Account. When you choose to do so, we may collect your username, profile picture, name, email address, and friends’ list from those platforms.

Information we collect through automatic data collection technologies

We may collect data regarding your use of our [App and] Site through cookies, web beacons, and other automatically collected information. This data may include your IP address, date and time you access our Site and the pages and content you access during your visit, websites that you link to or from, whether you receive or open an email or other communication from us, and the links you click on within those emails. We may also collect information from your mobile device or your computer about how you interact with our Site, including the date of the visit, the time of arrival and length of visit to the Site, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, your IP address, and any errors encountered. This information helps us address customer support issues, provide you with a personalized experience, prevent fraudulent use of our services, and manage the Site we provide you, including gathering aggregated data about engagement.

Cookies are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. Cookies may also be used to personalize your visit by storing your preferences or displaying content based upon what you have viewed through our Site and other websites. Web beacons or pixel tags connect web pages to web servers and their cookies. We and others may use these and similar technologies on our services and other websites.

We may obtain your location data, including permitting your device to send us your location or otherwise allowing us to geolocate the specific location of you and your device.

Other parties may collect personally identifiable information about your online activities over time and across third-party websites when you use our Site. We are not responsible, nor do we control, any personal information once collected by these parties. We do not respond to “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services.

Information we collect from third party sources

We may collect information from advertisers, affiliates, promotional partners, and application providers. These and other third parties provide us information in connection with content, widgets, components, or other tools offered on our Services. These third parties may collect information from these source when you use our websites. Other third parties from whom we collect information include:

• Banks or financial institutions (e.g., when completing or troubleshooting a transaction, or to confirm an account balance);
• Providers who help support payments or money transfers;
• Providers who conduct background, financial, identity, or income verification checks on you, including for regulatory or other due diligence purposes; or
• Individuals or groups you bet against on the platform (for example, to monitor transactions, communications or address service issues or disputes).

Additional information about specific third party providers may be found in our terms and condition.

The information third parties collect may be associated with your personal information or they may collect information about your online activities over time. They and we may use this information to provide you with interest-based advertising or other targeted content, and for other purposes (such as to better understand our Services’ audience).

How We Use Information We Collect

We may use data we collect for a variety of purposes, including the following:

• To provide our Services and its contents to you.
• To verify your eligibility to participate in the Services, including identity, bank account, and other details we may require.
• ~We are required to collect various pieces of personal information to properly identify or verify your identity and comply with specific know-your-customer (“KYC”) regulations. Our verification process includes verification of information you provide against information maintained by betU and its service providers.
• ~When you use certain regulated features or engage in certain betting activities, we may be required to carry out additional checks to ensure your suitability for those activities.
• To set up your Account, to display your transactions on your dashboard, and to permit you to participate in interactive features on our Services including our social networking functions.
• To maintain, analyze, customize, and improve your experience on our Services.
• To personalize our Services for website visitors, users, and friends of users.
• To communicate with you and provide you information that you request from us, including marketing communications and promotions.
• To provide customer and technical support.
• To monitor and enforce our contracts, legal terms, acceptable use or other policies or similar terms.
• To comply with law and satisfy our regulatory and compliance obligations. Additionally, to support compliance efforts on behalf of ourselves and others that support our provision of Services to you.
• To detect and prevent fraud, money laundering and other prohibited, illicit or illegal activity, and to protect the rights and vital interests of you, ourselves, and others.
• To address any existing or anticipated disputes.
• To otherwise operate our business.
• To fulfill any other purpose for which you provide your provide your information.
• For other purposes permitted by law, described to you when you provide your information or to which you consent.

As permitted by law, we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our services, content and advertising.

How We Secure Information

We are committed to maintaining measures to protect the security of your information. Of course,
despite these measures, no network or system is ever entirely secure and we cannot guarantee the
security of networks and systems that we operate or that are operated on our behalf.

How We Share Information

We may share your information with third parties as reasonable to operate our business, to provide the Services to you and others, as permitted or required by law, or as directed or authorized by you.

Parties You Choose to Share Information With

When you use our Applications you can enable the sharing of certain content with other social networking services and platforms, or with other individuals or businesses. For example, when you use our friend invitation feature, your information is also shared with those friends. When you make a bet against someone, your information is shared with that person. When you choose to share or post information through our social networking features, your profile and message contents may become publicly available. If you direct us to transfer money to bank or other accounts, we may share information with that bank and other (e.g., facilitators, regulators) to complete the transaction.

Affiliated Companies

We may share some or all of your information with our parent companies, subsidiaries, joint ventures, or other companies under common control with us.

Third Party Sharing

We work with third party parties to help us provide our Services and support internal operations. They may use your information subject to their own privacy policies and to comply with their own legal and regulatory obligations. We work with different types of third party service providers, presently including:

• Service providers to verify that your digital bank details are accurate, to support our KYC process, and to support the transfer of funds from our Services to your bank account;
• Data hosting service providers;
• Payment processing companies;
• Security service providers;
• Analytics providers; and
• Marketing and promotions providers.

Professional Advisors, Law Enforcement and Regulators

We share your information with our professional advisors who provide legal, compliance, accounting, banking, consulting, or similar services, and with regulators, law enforcement, or government agencies to:

• comply with our legal and reporting obligations, including those compliance obligations of local gaming commissions and licensing boards and/or federal, state or local financial regulators;
• protect our interests, property or legal rights, or those of our customers or third parties;
• respond to a subpoena, court order, or similar law enforcement request, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of this Privacy Notice or other applicable terms; and
• for other legal purposes, such as to enforce our terms and conditions, or to exercise or defend legal claims.

Corporate Transaction

In the event of a corporate transaction, betU may share your personal information with companies or other entities in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, restructuring, divestiture or dissolution of all or a portion of our business, or other similar event.

Other Disclosures

In addition to the above disclosures, we may disclose personal information in the event that we believe such disclosure is (i) necessary; (ii) in accordance with purposes we describe when you share it with us; (iii) permitted by law; or (iv) at your direction.

If you are a visitor on our Site, we may share your information with advertisers and other promotional partners where we may provide reports and insights about the way you are interacting with their content.

We may disclose aggregated or deidentified information that does not identify any individual without restriction.

What Choices Do I Have?

Update personal information

If you have an Account on our Services, you can update certain information that you have provided by logging into your Account. As permitted by law, we may not accommodate a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or prevent the provision of our Services.

Marketing communications

You may receive marketing communications from betU. You may opt out of receiving marketing emails by following the unsubscribe link in each email, or by contacting betU at support@betU.us. Please note that you may continue to receive non-marketing emails from us after you opt-out.

Cookies

You have a number of choices regarding certain cookies. Most web browsers automatically accept cookies, but you may modify your browser’s setting to notify you of cookie placement or decline cookies. If you choose to decline cookies, certain features of our website may not function properly or at all as a result.

Updates to Our Privacy Notice

We may update this Privacy Notice from time to time in order to provide clarification or notice of changes to our practices. If we make changes, we will revise the Effective Date at the top of this Privacy Notice. Changes to this Privacy Notice will be effective once they are posted unless otherwise indicated. We may choose to notify you by email to the primary email address specified in our records.

Contact Information

If you have any questions or concern about this privacy notice or the privacy practices at betU, please
contact us by email at support@betU.us.